MoUNTAIN ROSE HERBS
GRAPHIC DESIGN | BRAND DESIGN​
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Mountain Rose Herbal Company is an online herbal store that produces herbs, spices, herbal remedies, and supplies run by expert herbologists. The company has a philosophy and operates with zero waste and specializes in all-natural completely vegan products. They had recently opened up a physical storefront as well.
This full rebrand was meant to bring their identity closer to their brand essence and to better align with their ideals. It would also be then used to fully unify the through expanding that identity across packaging, online/print representation and advertising. Inspiration was driven from historical herbal/floral handbooks to address the knowledge and passion held by its herbalists
and employees.
The illustrations that were designed for the brand are utilized in the packaging design of all of the products that Mountain Rose offers. Boxes for those products also receive that personal touch which provides a more personal experience for the customer who shops whether it be online or in their store.
Posters where designed as both advertisements and in-store imagery. The advertisements present a story, each addressing a different way in which Mountain Rose products are the best natural product. The message is simple and not convoluted just like the product. Striped away of all unnatural fakeness, what is left is just pure and natural feeling.
Vinyl prints designed for their new storefront, welcome the customers in. To match all of this, a new design for their website with user experience in mind was introduced. This website design utilized a landing page to welcome guests to the website. A clean and simple website homepage with main menu pages introducing their story and message and simpler use of their product directory and shopping experience.