"Relentless" convention
GRAPHIC DESIGN | EVENT BRANDING | SIGNAGE | ONSITE DESIGNER
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Every year companies hold large scale meetings to discuss sales, product releases etc. The theme changes by the year and new identity branded graphics and print materials are created for the event. For one such company specializing in prescription contact lenses, the theme of "Relentless" was chosen to represent how they wanted to carry out the next year. Kinetic Creations was hired to create graphics and to provide operators to bring the show to life.
My task was to create an identity theme graphic and supporting materials to support this theme for their upcoming business convention.
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In creating a theme for an event based on the theme of "Relentless", the client wanted to do something memorable and different, something with energy and movement. I experimented with many concepts to best represent this idea but the final concept drew inspiration from the movements of our eyes as they experience something extraordinary. The widening of the pupil paired with a slight grunge aesthetic as a way of carrying on their theme from the previous year.
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The final design was displayed/created for both widescreen and smaller 16:9 ratio screens throughout the convention.
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