"breakthrough" convention
branding design
GRAPHIC DESIGN | EVENT BRANDING | SIGNAGE
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Every year companies hold large scale meetings to discuss sales, product releases etc. "Breakthrough" was the theme for one such company that specializes in eye health. In the midst of a new product launch, we were tasked with bringing the theme for their convention to life. Through visual/emotional representation, the opening video along with the final theme design drew upon the experiences of those being treated by this new product. The emotional difference between the opening video and the theme graphic brings the audience into the experience, engaging them to understand just how groundbreaking this is. Utilizing the brand color pallet and through deeper and lighter sunrise tones succeeding in altering the mood of
the experience.
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CLIENT - Horizon
The above opening video was designed to pair with a VR experience intended to bring the viewer into the experience of the patient who would be experiencing symptoms. The mood needed to be dark and moody and a little uncomfortable to contrast the bright and hopeful theme graphic.
Along with the theme a game show challenge experience was created for the viewers. They answered questions via a poll and won through a team experience.
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